In the first article, we explained why Generative Engine Optimization and Answer Engine Optimization are becoming essential for visibility in Saudi Arabia and the UAE. This article focuses on the next question technical teams ask: How do we actually implement GEO and AEO on enterprise platforms such as Sitecore, SharePoint and Umbraco?
This guide is written for solution architects, technical leads, and digital teams responsible for enterprise CMS platforms and large-scale content ecosystems.
Technical Alignment Session
Schedule a technical alignment session with DCX Transform to assess whether your current platform setup is ready for AI-driven search.
Core Technical Principles Behind GEO and AEO
Before platform-specific guidance, it is important to understand the technical foundations that apply to all CMS platforms.
1. AI-Readable Content Structure
AI systems do not read pages visually. They parse structure, hierarchy, and meaning.
- Proper heading hierarchy using H1 to H4
- Clear topic segmentation per page
- One primary intent per page
- Avoid mixing marketing, legal, and technical content in a single flow
This is critical for both English and Arabic content in KSA and UAE.
2. Entity Clarity and Semantic Consistency
Large language models rely on entity recognition. Your CMS must support:
- Consistent naming of services, products, and concepts
- Clear differentiation between company, service, industry, and geography
- Avoiding multiple names for the same concept across pages
This is often the biggest gap in enterprise websites.
3. Question and Answer Patterns for AEO
AEO requires intentional structuring of questions and answers. Best practice:
- Explicit question-based headings
- Concise answers within the first paragraph
- Expanded explanations below the direct answer
- Avoid burying answers inside long narrative text
This pattern is essential for AI summaries, featured snippets, and voice search.
Applying GEO and AEO on Sitecore
Sitecore is one of the strongest platforms for GEO and AEO when implemented correctly.
Content Modeling for AI Visibility
- Use structured templates with enforced field purpose
- Separate editorial content from metadata and structured summaries
- Create dedicated fields for short answers and executive summaries
Headless and Hybrid Delivery Considerations
For headless or hybrid Sitecore setups:
- Ensure semantic HTML output from frontend frameworks
- Avoid excessive client-side rendering for critical content
- Expose clean content through APIs without presentation noise
AI crawlers prefer clarity over interactivity.
Authoring Experience and Governance
Editorial teams should be guided, not left free-form. We implement:
- Authoring guidelines embedded in templates
- Field-level descriptions explaining AEO intent
- Governance rules that prevent content dilution
Applying GEO and AEO on SharePoint
SharePoint is widely used across government and enterprise environments but requires discipline for GEO and AEO.
Page Structure and Layout Control
Key challenges include overuse of web parts and inconsistent layouts. Best practices:
- Standardized page templates per content type
- Clear separation between informational content and operational content
- Controlled use of expandable or dynamic components
Metadata and Search Configuration
- Align metadata with user questions, not internal terminology
- Avoid excessive tagging that creates ambiguity
- Ensure page titles and summaries are meaningful outside the platform
Applying GEO and AEO on Umbraco
Umbraco offers flexibility, which can be an advantage or a risk.
Content Discipline Is Critical
- Strong document type definitions
- Mandatory summary and answer fields
- Clear separation between narrative and factual content
Performance and AI Crawlability
Ensure that:
- Core content is available without JavaScript execution
- HTML output is clean and predictable
- Page intent is obvious within the first section
Arabic Content Considerations for GEO and AEO
Arabic content requires additional care. Key guidelines:
- Do not mirror English structure blindly
- Respect Arabic reading flow and hierarchy
- Use clear Modern Standard Arabic for answers
- Avoid mixing dialect with formal content
AI models are far more sensitive to poorly structured Arabic than English.
Common Technical Mistakes We See in KSA and UAE
- ×Content written for humans only, not machines
- ×Pages targeting multiple unrelated intents
- ×Over-reliance on design at the expense of structure
- ×No ownership of content accuracy and authority
These issues directly reduce AI visibility.
How DCX Transform Supports Technical Teams
We work directly with architects, developers, content teams, and digital governance teams. Our support includes:
- GEO and AEO technical audits
- CMS content model redesign
- Platform-specific implementation guidelines
- Authoring and governance enablement
If your organization uses Sitecore, SharePoint, or Umbraco and operates in Saudi Arabia or the UAE, GEO and AEO should be part of your core digital architecture.